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WHO IS MANAGING YOUR PAGE?


If you don't have a ready answer to that, then chances are, you are leaving your page to manage itself.  If we're talking Facebook, then believe me, Facebook is happy to manage your page for you.

Go ahead, post away.  Facebook is happy to determine who will see your posts, who won't see your posts, and how long they remain in the newsfeed.  Facebook will even be friendly and advise you when you should boost a post or place an ad to get more reach.


But in case you don't want Facebook to manage your distribution, you can easily manage it yourself.

MANAGE LIKE YOUR DISTRIBUTION DEPENDS ON IT...


Because it does!

The Facebook algorithm is based on your individual account distribution scores.  And this is where things get a little dicey.  

Up through April, distribution scores could be easily found in Facebook Creator Studio.  Meta had planned to close down Creator Studio, and move distribution scores to Meta Business Suite.  And so they did.  HOWEVER, most regions still do not have access to the distribution scores.  But that doesn't mean that Facebook is not using the distribution score data, because they most certainly are.

So what do we do in the interim?  Manage our data like our distribution depends on it.  Facebook provides us with all of the data that goes in to the distribution score, and we can manage our page with the data provided in Meta Business Suite.  Keeping an eye on what is important, and what is not, will help you manage your account, plan posts, stories and reels to be published at the right time for maximum distribution.

DISTRIBUTION SCORE FACTORS

To make matters even more confusing, Facebook measures video posts differently from image/text/link posts.  So basically, you have to keep a double set of books to properly manage your Facebook page.

Video Factors

  • Average minutes watched (measures audience retention)

  • 1 minute views

  • # & type of reactions

  • # of comments

  • # of shares

Image/Text/Link Post Factors (counts as 3 separate data groups)

  • # of impressions

  • # & type of reactions

  • # of comments

  • # of shares

  • # of content clicks (image or link)

Shared posts are not included in your Distribution Score, so while they are helpful in filling out a posting schedule, they cannot help or hurt you.

When Facebook determines your Distribution Score, they compare you to you -- that's the good news!  You are completely in control of your data and the decisions you make based on your data!  In each of your data groups (video, image, text, link posts), Facebook will compare each of the factors to the past 100 posts in the same category.  

Start by capturing your data in a spreadsheet.  That way, you can see highs (and do more of these), lows (and do less of these), and trends.

EASY TAKE AWAYS

Even if I haven't convinced you to begin managing your data (and I truly hope I have), there are a few easy take aways.

Video Posts

  1. Length. Give significant consideration to your videos that are longer than 1 minute.  If your audience is dropping off, then consider shortening your videos.  A long video that is not watched until the end kills your Facebook Distribution Score.

  2. Reactions.  Increase your reactions score by reacting to each comment and share.

  3. Comments. Double your comments score by replying to each comment.

  4. Shares. Increase your shares score by reacting and commenting on each share.

Image/Text/Link Posts

  1. Reactions.  Increase your reactions score by reacting to each comment and share.

  2. Comments. Double your comments score by replying to each comment.

  3. Shares. Increase your shares score by reacting and commenting on each share.

  4. Content (image) clicks. Increase your clicks score by increasing the number of images per posts.  When a post has more than 5 images, the observer must click on the images to see them all.

  5. Content (link) clicks.  Increase the likelihood of a link click by placing it at the beginning or end of the post, with clear separation from the rest of the text.


Join our Social Media Facebook Group


Did you find this tip helpful?  Join our Social Media Facebook Group to stay up to date on social media trends and helpful hints.

Join Stitchin' Tree Social Media Facebook Group


Looking to refine and grow your Facebook page?  I offer two coaching groups to assist you in extending your business model through social media.  Facebook Beginners Bootcamp for those who are new to Facebook, and Facebook Success Formula for those who are ready grow their online business with strategic posting strategies, schedules, and data analysis.

Check out Stitchin' Tree Social Coaching Groups



Let me know if I can help you in any way,

Teresa Coenen


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