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You CAN'T Make the Sale if You DON'T Make The ASK!
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Let's be honest here... Facebook is making it harder and harder to reach new audiences organically. So if you can't actively control your visibility, the only thing you CAN control is the ACTION!
Want to move past reactions, likes, and meaningless comments? All you gotta do is ASK!
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What is a Call-To-Action?
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Simply stated, a CTA includes words that urge the reader or viewer to take immediate action. But readers and viewers are more discriminating now. They can read the CTA and not respond unless they know WHY they should act now. The question lurking is "What do I get out of the deal?" And you have to be ready to answer that question!!
You can't just say "FOLLOW my Facebook page." You have to give them the WHY. "FOLLOW my Facebook page where quilters get Facebook-only specials and freebies, like this FREE pattern!"
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C-T-A's for Events
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1. Save your spot! ➼ There are only (XX) left at [link event name].
2. Are you coming? [link event name]
3. You won't want to miss [link event name] because (state why)!
4. [link event name] All the cool quilters are going.
5. FINAL DAY TO SIGN UP [link event name]
6. Will you be there? [link event name]
7. All your friends are coming to [link event name].
8. [link event name] has limited seating available.
9. Don't wait, or you'll miss out on ➥ [link event name].
10. Have you registered for [link event name] yet? We know you'll want to join the (number) who have already signed up to attend. |
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C-T-A's for Products
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1. You CANNOT get this in stores! It's a one-time-only Facebook offer [link offer]!
2. (number) quilters have downloaded this pattern since it launched. Don't get left behind [link product].
3. (%) of our quilters have constructed [link pattern]. Get started today.
4. See why quilters are raving about [link product]. (include testimonials)
5. [link product] is a perfect way to solve (problem).
6. ✿✿✿LIMITED TIME OFFER ✿✿✿[link product landing page].
7. [link product] sold out in (number) days. It's back for a limited time only!
8. (image of quilter) with (testimonial) for [link product].
9. These [link product] will be out of stock tomorrow.
10. Don't be the only quilter at retreat without ➤➤➤ [link product].
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C-T-A's for Engagement
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1. WE NEED YOUR ADVICE! What is your best tip for [topic]?
2. Please share with your quilting friends to [enter to win].
3. Have you every _______?
4. What's your favorite _______?
5. Yes or No________ (show image)?
6. Quick question. Do you prefer A, B or C (show 3 images)?
7. What do you think about_______?
8. ❊❊What is your latest quilting passion?❊❊
9. What is your best friend working on (tag your friend in your response)?
10. Best machine and why?
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C-T-A's for Download or Link Click
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1. Grab yours now! [link to content]
2. See how [video link].
3. Want a sneak peak ⫸⫸⫸ [video link]?
4. Guess what? We have the solution to (problem)! [link to content]
5. Sign up for our (___) blog [link to blog].
6. We hate it when _____! Here's something that helps [link content].
7. See the official announcement [link press release]!
8. We have a great tutorial on (topic) [link video].
9. Guess what? ➼➼➼ [link video]
10. Have you seen this? [link download] |
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Other C-T-A Elements
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1.Don't be afraid to use emojis ✌
2. Don't be afraid to use ➠ symbols and special characters❗
3. Use a button, bubble or call out linked image
Studies show that arrows encourage readers to move toward your link, ➠➠ so try using symbols and characters to lead the way!
Here's a website with free symbols and characters for social media:
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| Totally FREE Symbols &
Characters |
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Gotcha!
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If you clicked the FREE symbols button above, then you are proof that focused C-T-A marketing WORKS!
Now you have no excuse not to ADD a CTA to your Facebook posts.
AND -- HINT ALERT -- you can use these ideas on other social media platforms as well!
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If You Want More Help with C-T-A and other Social Media...
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Did you find this tip helpful? Join our Social Media Facebook Group to stay up to date on social media trends and helpful hints.
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| Join Stitchin' Tree Social Media Facebook
Group |
Looking to refine and grow your Facebook page? I offer two coaching groups to assist you in extending your business model through social media. Facebook Beginners Bootcamp for those who are new to Facebook, and Facebook Success Formula for those who are ready grow their online business with strategic posting strategies and schedules.
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| Check out Stitchin' Tree Social Coaching
Groups |
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Let me know if I can help you in any way,
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Teresa Coenen
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