Share
It's Tipsy Tuesday!
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Future of Social Media Marketing in 2023


One of the amazing things about doing social media marketing for over a decade now is being able to look back and review everything that's happened over the past ten years.  

It's definitely been an uphill learning curve and a WILD ride.

From new social media platforms bursting onto the scene (i.e. TikTok)

...to "older" platforms that couldn't keep up and died out along the way (i.e. Vine).

To other platforms adding features, removing features, and struggling to keep up (i.e. Instagram).

And to add even more chaos to the mix, we've experienced a whole host of new technologies that everyone claimed was going to be "the future of marketing."

Things like like virtual and artificial reality (AR and VR), voice powered marketing (i.e. Amazon Alexa, Apple Siri, and Google Assistant), and blockchain powered social media.

...but none of this has really happened yet.At least not at scale where it would make sense to incorporate into your marketing mix.

So I sympathize with quilt retailers who have a hard time trying to figure out what is even going on, much less trying to plot out a practical, actionable, and PROFITABLE social media strategy for the future.

Which leads me to my main point here.

If you want to know what the future of marketing is going to be like, the most accurate way is simply to look at what it's like right now, and then add "a little bit more."

  • Video marketing is now. The future? A little bit more video.

  • Content length variations (i.e. having a mix of shorter and longer form content) and the way the algorithm handles and distributes them is now. The future? A little bit more short form, medium form, and long form content.

  • And proven marketing principles like actually trying to help, and serve, and understand your market is now. The future? A little bit more caring and sharing.

There's a Right Way and a Wrong Way


Without a doubt, there are nuances, specifics, and a "right" and "wrong" way to do this.  

Three social media priorities in 2023 SHOULD be:

  1. Message to Market Match.  Know your market and match your message.  This takes analysis, careful planning, and insightful content creation.

  2. Connection Content.  Quilters like to do business with people (not businesses) who answer questions and solve problems.

  3. Algorithm Leverage.  Consistency and frequency are your friends.

Help is on the way...


Need some help?  I have several group and individual coaching sessions available.  

Check Out Stitchin' Tree Coaching


Getting your social media right is hard...  No doubt about it.  And it is DEFINITELY NOT GOING AWAY.  Waiting to jump in later will only place you farther and farther behind your competitors.  Let 2023 be the year that you take charge of your social media marketing efforts and GROW YOUR BUSINESS!



Let me know if I can help you in any way,

Teresa Coenen


Email Marketing by ActiveCampaign