Mixing Up Some Hashtag Soup

Welcome, quilt shop owners, to a world where hashtags can elevate your Facebook presence and connect you with a community of enthusiastic quilters. In the vast landscape of social media, hashtags serve as the guiding stars that lead potential customers straight to your doorstep. In this blog, I will delve into the best practices for using hashtags on Facebook to boost your quilt shop's visibility and engagement.

1. Keep It Relevant

When crafting your posts, choose hashtags that are relevant to your quilt shop and the specific products or services you offer. Avoid using generic or overly broad hashtags.. Instead, focus on niche and specific hashtags that resonate with the quilting community.

2.Create Your Own Branded Hashtag

Encourage your customers to participate in creating a sense of community by introducing a unique branded hashtag for your quilt shop. This not only strengthens your brand identity but also allows you to track user-generated content related to your shop. Encourage customers to share their quilt projects, using your branded hashtag to increase visibility.

3. Leverage Trending Hashtags

Stay up-to-date with trending hashtags within the quilting and crafting communities. Keep an eye on popular events, challenges, or themes that align with your quilt shop's offerings. Incorporating trending hashtags in your posts can broaden your reach and connect with a wider audience.

4. Optimal # of ##s

1. Facebook's Recommendation: Facebook itself suggests using 1-2 hashtags per post. While Facebook supports the use of hashtags, it's not as hashtag-centric as platforms like Instagram or Twitter. Avoid what I call "hashtag soup."  You'll find that Facebook will actually reduce the visibility of posts that contain too many hashtags.

2. Quality Over Quantity: Instead of focusing on a specific number, prioritize the relevance and quality of your hashtags. Choose hashtags that are directly related to your content, target audience, and the quilting community.

3. Experiment and Monitor: Test different numbers of hashtags and monitor the performance of your posts. Pay attention to engagement metrics, such as likes, comments, and shares. Over time, you'll be able to identify the optimal number of hashtags that work best for your quilt shop and audience.

4. Consider Post Length: If your post is relatively short, using too many hashtags might make it look cluttered. Conversely, longer posts may afford you the space to include a few more hashtags without appearing overwhelming.

The Last Word

Mastering the art of hashtags on Facebook is a powerful tool for quilt shop owners. 

By understanding your audience, staying relevant, and strategically using a mix of hashtags, you can increase your shop's visibility, engage with the quilting community, and ultimately grow your business. So, let those hashtags be the threads that weave a stronger online presence for your quilt shop!

Did you know that you can use AI to help you select the best hashtags for your posts?  Join me next week, and I'll demonstrate how to use AI with your social media marketing efforts.

MICRO-COACHING SESSION
AI ELEVATOR FOR QUILT SHOP OWNERS

In this micro-coaching session, Teresa will delve into the specific ways AI can assist you in weaving the perfect narratives for your quilt shop.

Teresa will provide demonstrations and provide app suggestions for multiple applications:
1.  Text or caption generation
2.  Social listening
3.  Competitor analysis
4.  Visual(s) generation
5.  Meme generation

The session will be recorded.  All registered participants will receive the link to the session video as well as copies of the slide deck following the micro-coaching session.  

Date: Monday, February 19, 2024

Time: 11:00 AM Central Time

Cost: $39.00

Join our Social Media Facebook Group

Did you find this tip helpful?  Join our Social Media Facebook Group to stay up to date on social media trends and helpful hints.

Looking to refine and grow your Facebook page?  I offer two coaching groups to assist you in extending your business model through social media.  Facebook Beginners Bootcamp for those who are new to Facebook, and Facebook Success Formula for those who are ready grow their online business with strategic posting strategies and schedules.

New groups form EVERY month.  Don't see a day/time that works for you?  Email me, and I'll work to set up a schedule that best meets your needs.

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