HOW MUCH SHOULD YOU SHARE???

Sharing shared content on your business's Facebook page offers lots of advantages, including increased engagement and the establishment of industry expertise. However, it also comes with challenges, such as maintaining brand consistency, content quality control, and managing engagement effectively.  Understanding the challenges of sharing shared content can improve your overall social media marketing strategies.

Don't forget -- over HALF of your social media content should be curated from others.  Sharing shared content is the easiest way to curate content.

To help you avoid any pitfalls, let's look at the challenges of sharing shared content.

1. Maintaining Brand Consistency

While sharing shared content is beneficial, it's essential to ensure that the content aligns with your brand's values and messaging. Maintaining consistency in your brand image can be challenging when sharing content from various sources.

2. Curation Quality Control

Not all shared content is created equal. It's crucial to vet the content you share thoroughly. Sharing inaccurate or poorly researched content can damage your reputation and credibility.

3. Originality and Uniqueness

Over-reliance on shared content can lead to a lack of originality. Your audience may lose interest if they only see content they've encountered elsewhere, particularly if you share from the same source, repeatedly. Striking a balance between shared and original content is key.

4. Content Attribution

Properly attributing shared content to its original source is vital to maintain ethical and legal standards. Failure to do so can lead to copyright issues and disputes.

5. Managing Engagement and Comments

Increased engagement is a goal, but it also means more comments and interactions to manage. Ensuring timely responses and moderating discussions can be time-consuming. THIS IS A GREAT PROBLEM TO HAVE!!

6. Algorithm Challenges

Social media algorithms may prioritize original content over shared content. This can affect the reach and visibility of your posts, making it crucial to diversify your content strategy.  This is all the more reason to properly balance original and curated content.  Facebook does not "punish" curated content, as long as the account holder also posts original, authentic content of its own.

7. Scheduling Shared Content

One of the biggest hurdles to sharing shared content is TIMING.  Facebook makes it extremely difficult to SCHEDULE shared content.  But there's a back door method, and I can show you how.  

Scheduling Shared Content on Facebook is the subject of my Open Coach session this Tuesday, October 10 at 10:00 AM CST. (This is a repeat of the September 28 coaching session, for those of you who missed it)  You can join the Open Coach Zoom session for $5.  Participants in my social media coaching groups can access the Open Coach session for free.  Register today. Space is limited.

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Sharing shared content on your business's Facebook page is a valuable strategy for enhancing engagement, establishing authority, and maintaining a consistent online presence. To make the most of this strategy, businesses should carefully balance shared content with original, branded content, ensuring that both align with their goals and values. With the right approach, sharing shared content can be a valuable addition to your social media strategy.

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Looking to refine and grow your Facebook page?  I offer two coaching groups to assist you in extending your business model through social media.  Facebook Beginners Bootcamp for those who are new to Facebook, and Facebook Success Formula for those who are ready grow their online business with strategic posting strategies and schedules.

New groups form EVERY month.  Don't see a day/time that works for you?  Email me, and I'll work to set up a schedule that best meets your needs.

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