HOW MUCH SHOULD YOU SHARE???

Posting curated content is a solid social media marketing strategy.  But how much curated content should you post???  Prevailing marketing strategy indicates that 60% of your post copy should be CURATED content, and 40% should be CREATED content.  

WOWZER!!!  Just think how much time you would save if your curated more content, and created less...

Quality curated content can take many forms: 

1. Blog post

2. Meme

3. Quote

4. Advice

5. Demo

6. Video

7. Product, fabric, pattern

While I do not have enough space to thoroughly cover each type of shared content within this blog, I DO have space to share the ADVANTAGES of sharing shared content. 

(NOTE, read to the end, and I'll preview a way to SCHEDULE shared content on Facebook.)

1. Increased Engagement

Sharing shared content on your Facebook page can boost engagement with your audience. By curating and sharing content relevant to your industry, you provide value to your followers. Thoughtful content curation can spark discussions, comments, and shares, increasing your posts' visibility in users' newsfeeds.

2. Positioning As An Industry Expert

Sharing insightful and informative content from reputable sources can establish your business as an authority in your industry. It shows that you are up-to-date with the latest trends and developments, earning trust and credibility from your audience.

3. Diversified Content

Running out of ideas for fresh content? Sharing shared content can help you diversify your posts. While you should create original content regularly, sharing industry news, articles, and relevant blog posts can fill gaps in your content calendar and keep your page active.

4. Save Time & Resources

Producing high-quality content requires time and resources. By sharing shared content, you can save time and still provide valuable content to your audience. It allows you to focus your resources on creating original content that aligns with your business goals. Shared content increases your Return On Effort (ROE).

5. Networking Opportunities

Sharing content from other businesses or influencers in your industry can foster relationships and collaborations. When you tag or mention the content creators, you create opportunities for meaningful connections and partnerships. Don't expect everyone you tag to comment on your post, but when they do, be sure to respond and thank them for their comment.

6. Audience Education

Sharing educational content can help your audience stay informed about industry trends, best practices, and relevant news. When you position your business as a source of valuable information, you become an essential resource for your audience.

7. Improved Reach & Visibility

Sharing shared content that resonates with your audience can increase your post reach. If users engage with your shared content by liking, sharing, or commenting, it can extend your page's reach to their networks, potentially attracting new followers.

8. Content Personalization

Curating content allows you to tailor your posts to your audience's interests and needs. By understanding your followers' preferences, you can share content that speaks directly to them, enhancing their overall experience on your Facebook page.

9. Enhanced Brand Personality

The content you choose to share reflects your brand's values and personality. Curating content that aligns with your brand's identity can help reinforce your brand image and attract like-minded customers.

Challenges Of Sharing Shared Content

Understanding the challenges of sharing shared content will help you to carve out a strategy that capitalizes on all of the benefits of sharing curating content.  In my next blog, I will explain 7 challenges of sharing shared content.  

One of the biggest hurdles to sharing shared content is TIMING.  Facebook makes it extremely difficult to SCHEDULE shared content.  But there's a back door method, and I can show you how.  

Scheduling Shared Content on Facebook is the subject of my Open Coach session this Thursday, September 28 at 10:00 AM CST.  You can join the Open Coach Zoom session for $5.  Participants in my social media coaching groups can access the Open Coach session for free.  Register today. Space is limited.

Sharing shared content on your business's Facebook page is a valuable strategy for enhancing engagement, establishing authority, and maintaining a consistent online presence. It complements your original content creation efforts and provides numerous benefits that contribute to your business's overall success in the digital landscape. So, don't hesitate to curate and share content that resonates with your audience – your Facebook page will thank you for it!

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Looking to refine and grow your Facebook page?  I offer two coaching groups to assist you in extending your business model through social media.  Facebook Beginners Bootcamp for those who are new to Facebook, and Facebook Success Formula for those who are ready grow their online business with strategic posting strategies and schedules.

New groups form EVERY month.  Don't see a day/time that works for you?  Email me, and I'll work to set up a schedule that best meets your needs.

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