1. Increased Engagement
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Sharing shared content on your Facebook page can boost engagement with your audience. By curating and sharing content relevant to your industry, you provide value to your followers. Thoughtful content curation can spark discussions, comments, and shares, increasing your posts' visibility in users' newsfeeds.
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2. Positioning As An Industry Expert
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Sharing insightful and informative content from reputable sources can establish your business as an authority in your industry. It shows that you are up-to-date with the latest trends and developments, earning trust and credibility from your audience.
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3. Diversified Content
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Running out of ideas for fresh content? Sharing shared content can help you diversify your posts. While you should create original content regularly, sharing industry news, articles, and relevant blog posts can fill gaps in your content calendar and keep your page active.
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4. Save Time & Resources
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Producing high-quality content requires time and resources. By sharing shared content, you can save time and still provide valuable content to your audience. It allows you to focus your resources on creating original content that aligns with your business goals. Shared content increases your Return On Effort (ROE).
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5. Networking Opportunities
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Sharing content from other businesses or influencers in your industry can foster relationships and collaborations. When you tag or mention the content creators, you create opportunities for meaningful connections and partnerships. Don't expect everyone you tag to comment on your post, but when they do, be sure to respond and thank them for their comment.
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6. Audience Education
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Sharing educational content can help your audience stay informed about industry trends, best practices, and relevant news. When you position your business as a source of valuable information, you become an essential resource for your audience.
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7. Improved Reach & Visibility
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Sharing shared content that resonates with your audience can increase your post reach. If users engage with your shared content by liking, sharing, or commenting, it can extend your page's reach to their networks, potentially attracting new followers.
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8. Content Personalization
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Curating content allows you to tailor your posts to your audience's interests and needs. By understanding your followers' preferences, you can share content that speaks directly to them, enhancing their overall experience on your Facebook page.
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9. Enhanced Brand Personality
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The content you choose to share reflects your brand's values and personality. Curating content that aligns with your brand's identity can help reinforce your brand image and attract like-minded customers.
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Challenges Of Sharing Shared Content
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Understanding the challenges of sharing shared content will help you to carve out a strategy that capitalizes on all of the benefits of sharing curating content. In my next blog, I will explain 7 challenges of sharing shared content.
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One of the biggest hurdles to sharing shared content is TIMING. Facebook makes it extremely difficult to SCHEDULE shared content. But there's a back door method, and I can show you how.
Scheduling Shared Content on Facebook is the subject of my Open Coach session this Thursday, September 28 at 10:00 AM CST. You can join the Open Coach Zoom session for $5. Participants in my social media coaching groups can access the Open Coach session for free. Register today. Space is limited.
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| Register for Open Coach 9/28 10AM |
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Sharing shared content on your business's Facebook page is a valuable strategy for enhancing engagement, establishing authority, and maintaining a consistent online presence. It complements your original content creation efforts and provides numerous benefits that contribute to your business's overall success in the digital landscape. So, don't hesitate to curate and share content that resonates with your audience – your Facebook page will thank you for it!
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