Why Should You Care?
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It's all about the algorithm. Facebook controls who sees your post initially. Based on the reactions and interactions, FB may choose to show the post to a few more people. If they react and interact, FB will show it to a few more, then a few more, then a few more. As long as you keep customers engaged, FB will continue to present the post in potential customers' newsfeeds.
So yes, you should care. You should care very much. You should care enough to set your posts up for successful interaction. Here are a few tips:
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Tip #1 - Craft Compelling Content
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Compelling content is the foundation of any successful Facebook post. Your posts should be informative, entertaining, or emotionally appealing. Share valuable insights, tell engaging stories, or create visually enticing content that grabs your audience's attention.
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Tip #2 - Know Your Audience
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Understanding your target audience is crucial. Tailor your content to their interests, preferences, and pain points (what motivates them to seek your products or services?). Personalization will make your posts more relatable and encourage people to engage with your brand.
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Tip #3 - Use Eye-Catching Visuals
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Visual content like images and videos are more likely to catch the eye than text-only posts. Use high-quality visuals that are relevant to your message. You can also leverage Facebook's native features like Vimeo video creation to create dynamic posts.
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Tip #4 - Keep it Concise
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While Facebook allows for longer posts, brevity often works best. Get to the point quickly and keep your message concise. Make it easy for people to understand your message at a glance.
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Tip #5 - Post Consistently
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Regular posting keeps your audience engaged and signals that your page is active. Create a content calendar and stick to it. Consistency can help build anticipation among your followers.
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Tip #6 - Ask Questions
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One of the simplest ways to encourage comments is by asking questions. These can be related to your products or services, current events, or even fun and light-hearted inquiries. Questions prompt readers to share their thoughts and engage with your content.
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Tip #7 - Run Contests & Giveaways
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Contests and giveaways are excellent tools to boost engagement. Encourage people to comment on your post as part of their entry, and you'll see an increase in comments. Just ensure your contests adhere to Facebook's guidelines.
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Tip #8 - Share User-Generated Content
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Showcasing content created by your customers or followers not only builds trust but also encourages others to share their experiences. Repost user-generated content with permission and give credit where due. Need user-generated content? Don't be afraid to create a post that asks for it!
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Tip #9 - Respond Promptly
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When people do comment on your posts, make sure to respond promptly. This shows that you value their input and are actively engaged with your audience. Even a simple "thank you" can go a long way. Your prompt response DOUBLES the number of comments and ensures your post stays active in the newsfeed.
THIS IS PROBABLY THE MOST POWERFUL STRATEGY YOU CAN USE TO BOOST ENGAGEMENT -- IF YOU CAN'T DO THIS, REACH OUT TO A VIRTUAL ASSISTANT WHO CAN.
If you need help with this, I am happy to refer you to my virtual assistance team. Send me an email, if interested.
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Tip #10 - Use Hashtags
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Use relevant hashtags to make your posts discoverable to a broader audience. However, don't overdo it – one or two well-chosen hashtags are often sufficient. Use more than four hashtags, and Facebook may reduce your post visibility.
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Tip #11 - Tag Relevant People or Pages
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If your post mentions or is relevant to specific individuals, brands, or pages, tag them in your post. This can increase visibility and potentially lead to more interactions if they engage with or share your content.
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Tip #12 - Leverage Facebook Groups
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Join and actively participate in Facebook groups related to your industry or niche. Share your content within these groups when it's relevant, but always ensure it adds value to the discussion rather than appearing spammy.
If you need some help with this -- I offer a coaching group "Facebook Groups for Business." It's three (1) hour sessions. Email me, if interested.
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Lucky Tip #13 - Analyze and Adjust
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Regularly analyze your Facebook Insights to see which types of posts are performing best and when your audience is most active. Use these insights to refine your content strategy and posting schedule.
Facebook's algorithm is constantly evolving. Keep experimenting with different types of content, posting times, and engagement strategies to stay ahead of the curve. Be open to trying new ideas and adapting to changing trends.
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You Can Do It!
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Engaging customers on social media is not an exact science, but rather a combination of creativity, understanding your audience, and persistence. By consistently providing value, engaging with your audience, and staying up-to-date with the latest trends and platform changes, you can foster a vibrant online community around your business/brand.
Remember, social media success is a journey, not a destination, so keep refining your approach and watch your engagement grow. You can do it!
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Join Open Coach Session Today
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I'll be covering this broad topic during my Open Coach session on Zoom today at 9:00AM CST. Open Coach sessions are free to all subscribers of my Social Coaching Groups.
If you are NOT one of my coaching groupies, you can still participate in the Open Coaching session, as space permits. The cost is $5 for the session.
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| Register for 9/12 Open Coach |
